Pumpkin Pie Candy Bar: Spiced Pumpkin Caramel and Graham Cracker enrobed in Dark Chocolate.
It’s now for sale on my BonBonBar website. It will start shipping next Monday (October 6), and it will be available until the end of December.
And I really appreciate all of the thoughtful and clever feedback to my naming issue! I gave it a lot of thought. Ultimately, I realized that I was aiming for a bar that tastes like a slice of chocolate-covered pumpkin pie, and I think that’s what it tastes like and that’s what I want people to expect — and not enough people have butternut squash pie as a reference point. I don’t think that it could live up to a butternut squash name or even just a “pumpkin” name because the squash flavor is the most subtle — spices and chocolate are just more potent. When I offered my taste tests to others, everyone except one person loved the bar and didn’t have any changes to suggest. The lone dissident thought that the pumpkin flavor was too weak. And that’s when I truly decided that I wasn’t going for the squash flavor, per se, but the pie flavor. That person agreed that it tasted like pumpkin pie.
I don’t want to be dishonest about my ingredients, though, especially when allergies can be involved — the caramel does contain both butternut squash and pumpkin. So, I say that in the product description on the website, and since I tend to rattle off ingredient info to my customers at the farmers market anyway, I’ll make sure that they know, too. And frankly, selling it will be just a little easier — even my other bars seem to require so much explanation and that’s already exhausting enough, over and over again. It’ll be easier to introduce it as a pumpkin pie bar, and then say that it contains butternut squash, too, rather than introducing it as a butternut squash pie bar and then explaining that it tastes like pumpkin pie. In the first case, people will get an idea of it right away and immediately have good associations with it (hopefully).
In other candy bar news, since my gift boxes fit 3 candy bars, and I now have 5 bars, including 4 bars that are roughly the same size, I edited the gift box assortment options to allow for options to choose which 3 bars you want in the box — even if that means 2 of the same bar. I hope that makes sense, too!