One Chocolate Syringe, Please


I’m not the type of person who can see a shop sign that reads Max Brenner: Chocolate by the Bald Man and just keep walking. Upon entering, I found myself in one of the most over-the-top, overwhelming spaces that I’ve encountered in NYC. Everything is some shade of chocolate, and most things are chocolate in this 5,000 square foot space near Union Square. At the crossroads of the gift shop, pastry counter, and restaurant areas, you’ll see bins full of hot chocolate powders, a glass-topped table full of truffles, chocolate cakes, chocolate marshmallow pizzas, chocolate bar-filled bagels ready to be warmed, shelves of chocolate candies in boxes, and… sandwiches. There are fantastic pictures here. It feels a bit gimmicky, but it all comes out on just this side of charming — if you know that one thing is true within this chocolate fog, it’s that there’s obviously a passion for celebrating chocolate here.

I kept wondering, “Who are these people, and how did they come to do so much with chocolate???” This article explains that Max Fichtman and Oded Brenner launched it ten years ago in Israel. They sold it to a large food manufacturing company that has been opening franchises around the world. Apparently, Oded Brenner has taken on the Max Brenner role. He is bald.

So, I saw that Chocolate Syringe in a display case.

Me: “What’s in the chocolate syringe?”
Counterperson, with a shrug: “Chocolate.”
Me: “Just…”
Counterperson: “Chocolate.”
Me, accepting the partial truth, and still overwhelmed: “How are you supposed to eat it?”
Counterperson tipped her head back and mimed injecting her mouth with a syringe.

Convinced, I ordered one. I saw someone fill a fresh syringe from a chocolate vat, and he assured me that it would remain melted. I took it home, noticed that I got 60 ml’s, took the topper off, and injected my mouth with that fabulous burst of chocolate. It has the consistency of a slightly fluffy hot fudge (even after it cools), and it’s crazy fun to eat (and believe me, I was skeptical). The internet tells me that the restaurant lists it on the kids menu, but if you ever find yourself here, don’t let them have all fun.

4 Responses to “One Chocolate Syringe, Please”

  1. Catherine Says:

    I love your sense of humor! Heck, I’d try the chocolate syringe too …after the chocolate pizza -now, why didn’t I think of that!

  2. Natalie Says:

    I think it would be a fun alternative to cake decorating!

  3. fattypr Says:

    You should have a warning before the link to the pics: DO NOT VIEW IF YOU ARE FASTING!

  4. Heidi Says:

    The bald guy was on Martha today – what a fabulous place!

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